Center for Working Families

Spring 2015

The Center for Working Families's Lead Safe Atlanta Program provides free lead inspections for at-risk homes, but not everyone knows about this opportunity and free program. This group identified their problem as inefficient strategies of marketing, use of resources, and potential safety concerns. They formed a marketing strategy that involves multiple forms of media (radio, public service announcement) and establishments (churches, barber shops) that can specifically target their demographic.